Gen Z's Looksmaxxing Trend

"Looksmaxxing," a trend that originated in online incel forums and has since exploded on TikTok, has captured the attention of Gen Z men seeking to maximize their physical attractiveness through various means. As reported by The New York Times, this phenomenon has recently achieved "escape velocity" into broader youth culture, prompting both fascination and concern among parents, educators, and mental health professionals.

Softmaxxing

Softmaxxing techniques like mewing and gum chewing have gained popularity among those seeking non-invasive ways to enhance facial aesthetics. Mewing, named after orthodontist John Mew, involves maintaining proper tongue posture by pressing the tongue against the roof of the mouth1. Proponents claim this can lead to a more defined jawline and improved facial structure over time2. However, scientific evidence supporting these claims is limited, and results may vary significantly among individuals.

Gum chewing, another softmaxxing method, is believed by some to strengthen jaw muscles and enhance facial definition. While excessive gum chewing can potentially lead to masseter muscle hypertrophy and a squarer jawline3, there's little scientific evidence supporting its effectiveness for facial enhancement4. In fact, some experts warn that excessive chewing may accelerate aging of the lower face3. It's important to note that these techniques should be approached cautiously, as their long-term effects on facial structure and oral health are not fully understood.

Hardmaxxing

Hardmaxxing procedures like Botox injections and jawline surgery have gained popularity among those seeking more dramatic facial transformations. Botox injections in the masseter muscles can slim and contour the jawline, with results typically visible after 8 weeks1. The procedure requires 48 to 72 units of Botox for effective masseter reduction, though dosage varies based on individual needs2. While non-invasive, Botox treatments are temporary and require maintenance.

For more permanent results, some turn to jawline surgery. This procedure can correct alignment issues and dramatically alter facial structure3. However, it comes with higher risks, including potential complications such as hematoma, infection, and nerve damage4. Both Botox and surgery should be approached cautiously, with thorough consultation from qualified medical professionals to ensure safety and desired outcomes.

Mental Health Impacts

Looksmaxxing can have significant negative impacts on mental health, particularly for young men and boys. The obsessive focus on physical appearance can lead to decreased self-esteem, social withdrawal, loneliness, and the development of an inferiority complex1. Prolonged exposure to looksmaxxing content on social media has been linked to increased rates of anxiety, depression, and body image dissatisfaction among adolescents23.

The trend's potential dangers extend beyond mental health issues. Some individuals resort to extreme and unsafe practices like "bone-smashing" or excessive dieting ("starvemaxxing") in pursuit of idealized appearances4. Mental health professionals warn that reducing one's value to physical attributes can be psychologically damaging, emphasizing the need for more sustainable ways to build self-esteem and identity5. Parents and caregivers should be aware of this trend and its potential to negatively affect young people's well-being, as it often preys on existing insecurities and low self-esteem

Beauty Trends Evolution

TikTok has emerged as a powerful force shaping beauty trends and consumer behavior, with the platform driving an estimated $31.7 billion in beauty sales1. Gen Z, in particular, is redefining beauty standards through TikTok, embracing trends that prioritize self-care, wellness, and natural looks2. Popular trends include "glass skin," which aims for a clear, poreless complexion, and "micro beauty," focusing on simplicity and efficiency3.

Unlike the potentially harmful looksmaxxing trend, many TikTok beauty trends promote inclusivity and self-expression. Gen Z consumers are increasingly drawn to brands that offer gender-inclusive products, diverse shade ranges, and sustainable packaging4. However, the rapid pace of trend cycles on TikTok can also lead to the spread of misinformation and potentially unsafe beauty practices3. As these trends continue to evolve, it's crucial for consumers to approach them critically and prioritize overall well-being over fleeting aesthetic ideals.

This post was originally an article I published on Perplexity